In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses to reach their target audience and drive results, be it Google Search Ads, Bing Ads, Youtube Ads etc. However, achieving a high Return on Investment (ROI) with PPC requires more than just setting up a campaign and […]

No one can deny the fact that Amazon has become the leading international marketplace used by millions of customers globally. The reason why? Because the platform alone has more than  1.9 million active customers in 2021 and is expected to grow tremendously in the coming years. Looking at these breathtaking figures, the sellers are actively […]

Digital marketing in the construction industry We’re seeing a seismic shift in how construction industry once-traditional organizations are adopting more modern communication methods across the physical environment. As the construction industry’s marketing potential grow, it’s great to see a lot of prominent companies adopting a more conversational and instructional approach to their communications. Digital Marketing in […]

Are you a WordPress website Developer?  Read the blog till the end to know what WordPress 5.5 has new in-store with its upcoming update As we all know, WordPress is the most widely CMS used for website design and development due to its tremendous features, easy configuration and compatibility, and most user-friendly interface. Offering flexibility […]

Top 10 benefits of Social Media Marketing. Do you know every 3rd or 4th post on Social Media Network like Facebook or Instagram is an Advertisement? Social Media Marketing is one of the major sectors of Digital Marketing. With everything going Digital nowadays, correct approach and strategic implementation w.r.t to the platform is important for […]

In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs. When it comes […]

Search Engine Optimization: What is it? Types of SEO and its importance Over the years, many brands and businesses have understood the need for SEO for their digital properties. Why?

What is SEO, SEA, SEM? Aren’t these terms/abbreviations bothering you? To know the benefits of SEM, let’s first brief you about the terms – SEO, SEA, and SEM. SEO – Search Engine Optimization – A very important term of Digital Marketing, mainly work on optimizing your business results on the Search Engine like Google, Bing, […]

Did you know? * Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram! * Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. […]