In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses to reach their target audience and drive results, be it Google Search Ads, Bing Ads, Youtube Ads etc. However, achieving a high Return on Investment (ROI) with PPC requires more than just setting up a campaign and […]

Search Engine Optimization: What is it? Types of SEO and its importance Over the years, many brands and businesses have understood the need for SEO for their digital properties. Why?

Did you know? * Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram! * Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. […]