In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs. When it comes to both email marketing and SMS marketing, there seems to be a lot of confusion about which channel is still viable to use. Here we will explore the importance, direct customer reach and important tools related to email marketing as well as SMS marketing.
What is Email Marketing and SMS Marketing?
Email marketing is one of the effective marketing options for small businesses. It is considered as the digital marketing strategy of sending emails to prospects and customers to promote products or services.
Sending effective marketing emails to develop relationships with potential customers or clients that further turn on-time potential customers or clients into loyal, raving fans.
On the other hand, SMS Marketing is another marketing channel that allows various businesses to send promotional campaigns or transactional messages for marketing purposes through SMS or more commonly known as text messaging.
Despite this, the marketing messages can vary from product launches, latest updates, alerts, exciting offers, sales, new lines and more.
The Importance of Email Marketing
Email marketing is often ranked as one of the top contributors to a successful digital strategy in a highly competitive digital marketplace. Here’s why:
1. Connects more reliable customers than social media
Social media is constantly growing with the total number of 1.7 billion users on Facebook and 313 million users on Twitter. However, social media still doesn’t outpace email use. Because the life span of social media posts daily fade quickly. Email Marketing provides a credible, long-lasting way to directly connect with new and existing customers.
2. Email is cost-effective
In this digital marketing world, most companies are trying hard to maximize their marketing budget while achieving overall business goals. Email marketing is one of the most cost-effective marketing strategies to reach millions of target audience globally. It is also less time-intensive as compared to traditional marketing strategies. Email marketing also generates an unbeatable ROI ( Return On Investment).
3. Reach endless mobile customers with email marketing
The number of mobile users has tremendously increased over the years. In 2020, the number of smartphone users has surpassed five billion. With that in mind, the businesses can effortlessly reach 2.6 billion email users with email marketing. It is a great opportunity for small businesses to create email content with responsive design and to reach out and engage with customers.
4. Email ties all your marketing techniques together
You can easily promote your every marketing strategy via email. For instance, if you have created content for your blog share it with your subscribers via email, invite subscribers to join social media contest you have launched via email, send a product email to subscribers to drive traffic to your website. As you can see, you can tie all your marketing techniques together while making the email center of your marketing strategy.
What tools do businesses use for successful Email & SMS Marketing?
There are thousands of ways businesses can use different tools for effective Email and SMS marketing:
To grow your business, it’s time to start making a plan for implementation. If you want to have a successful email as well as SMS marketing campaigns set up by 2020, you’ll first need to start identifying the best tools, techniques, and methods to influence more conversions over time.
However, the great way to build brand awareness, and award customer loyalty is by leveraging SMS with email. By incorporating email and SMS marketing together, you can meet customer preferences, provides top-notch services and empower your customers with quality content.